200 custom laser-cut wooden calendar stands

Project at a glance

• Client: De Mannetjes van de Reclame
• Quantity: 200 wooden calendar stands with a rod
• Calendar pages: approximately 17 × 12 cm; 74 sheets
• Work: technical development and laser cutting the wooden parts
• Project: November 2025

The brief

The client wanted a sturdier, more refined stand for a calendar containing weekly and monthly views. The usual triangular cardboard construction did not match the intended presentation.

The stand needed to accommodate 74 sheets measuring approximately 17 × 12 cm and form a practical assembly that could support the calendar.

Our approach

SDLG developed the concept into a technical drawing for wooden parts. Dimensions and joints were adapted to the construction of the calendar stand.

The parts were laser-cut from sheet material. The production photograph shows multiple flat components on the laser bed, allowing the same shapes to be repeated across the series.

The stand was made as an assembly kit. Once assembled, the wooden sides and rod hold the calendar. The detail photographs show the joints and hanging arrangement.

The result

The 200 wooden calendar stands give the calendar its own clear presentation on a desk or table. The wooden construction replaces the cardboard model described in the original brief.

SDLG’s work focused on the stand. The project demonstrates how laser cutting can turn a custom product concept into repeatable components for a series.

Project photographs

Frequently asked questions

Did SDLG print the calendar as well?

This case covers the technical development and wooden stand, rather than the calendar printing.

Can a stand be designed for another size?

Yes. The product dimensions and construction provide the starting point for the technical development.